Veganism and Hipsterism go hand in hand. The term is further synonymous with White privilege, pretentiousness, individuality, and hierarchy.
The Vegan Movement is no longer is about how vegan someone is. In a capitalist nation, boasting about farmers markets, quite realistically, is not going to create tangible change within industrialized factory farms or the welfare of animals. Claiming that you will never eat an animal, even in a life or death situation, is trivial. Buying vegan butter that exploits human beings and the ecosystem is contradictory.
Veganism is about applying the principles of horizontalism not only to all species, but making a conscious effort to fight the perpetrated injustice and hatred for all people, too.